Documentary Analysis

Documentary- Dispatches: Mark Thomas on Coca Cola

Documentary Maker: Mark Thomas



Mark Thomas's documentary is on the Coca Cola Company is made and it's purpose of the documentary is to raise awareness what Coca Cola does, the issues and accussations Coca Cola faces such as the water shortages, Safety of the workers and child labour. The audience Mark Thomas is aiming this documentary at is the whole publice nationwide as well as an international audience.

Mark Thomas presents Coca Cola in a negative way as he only shows images and captions that will portray the Coca Cola Company in a negative way and create a bad image of the company. He uses a wide range of techniques such as , the voice of god, editing, iamges and captions.

For example, Thomas uses the voice of god to minipulate the audience into thinking that his point is the right point and that they should believe what he presents in the documentary. This is shown in when Mark Thomas explain how Coca Cola bottlers tap the underground water supplys that the local population use on a day to day basis and also the water supply that they rely on, to have access of the water supplys to use these supplys to produce their product.

Mark Thomas also uses images that create a bad image of the comapny. This is shown in the documentary of an image of columbian workers floating in a giant glass of Coca Cola, with the heading "Columbian Coke Float" also with the caption of " Un-thinkable, Undrinkable" located at the bottom of the glass.

Mark Thomas shows only his opinion and his side of what he thinks of what Coca Cola are doing, this shows how thiis documantary is biased as it only shows one persons point of view about the issue and no-one elses.